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Samsung as a Silicon Valley Company

案例編號 : UST072
HBP產品 : ST72
作者 : Prof Joon Nak CHOI and Marcella HO
發布日期 : 14.03.2019


To leverage the powerful innovation ecosystem found in Silicon Valley, Samsung has increasingly reoriented itself away from its Korean roots toward Silicon Valley–based subsidiaries such as the Samsung Strategic Innovation Center (SSIC). Like many other non-US-based technology companies, ranging from Nokia to Huawei, Samsung had long maintained a strong research and development presence in the Silicon Valley. Nonetheless, in recent years, Samsung has taken further steps, more than any other foreign company, aiming to become an authentic Silicon Valley entity. Today, Samsung has aspirations of becoming a top-five employer in the San Francisco Bay Area, building research and development centers in Mountain View and San Jose that are collectively half as large as Apple’s gargantuan new headquarters. The question for Samsung Electronics is how to leverage its existing capabilities in Korea and its new capabilities in Silicon Valley to achieve technological breakthroughs to continue to stay ahead of its Chinese competitors.


After analyzing the case, students will be able to understand and leverage the following concepts: corporate strategy, business unit strategy and strategic management. They will analyze the positioning of Samsung to retain its popularity, its growth strategies in the new emerging markets, and assess its approaches to and performance of transforming into a Silicon Valley entity. The tensions between Head Office and the subsidiary are also highlighted.

公司/機構 Samsung
行業 Smartphones, Internet of Things, Artificial Intelligence, Machine Learning, Medical Devices
主要學科 Strategy
主題 Asian Development Model, Innovation, Silicon Valley, fast follower strategy, global mangaement
地區 Korea, China, Hong Kong
案例屬性 Library
案例頁數 18
教學筆記 12
最近修訂日期 19.02.2019