A Case Study in Enhancing the Most Important Asset

Event Type : News
Last Update : 19.11.2013

What is a company’s best asset? The standard response is its employees. Prof Riki Takeuchi is trying to explain the rationale by producing a precious tool: an Asian business case study, with the assistance from the Thompson Center for Business Case Studies of HKUST Business School

Prof Takeuchi teaches an MBA course on human capital enhancement and he has produced a case study of a Hong Kong company, Hong Kong Broadband Network (HKBN), which exemplifies his perspective and also contributes to business knowledge about the region.

Unusually for an Internet company, HKBN has invested heavily in enhancing its human resources. For example, it decided its management talent should all pursue EMBA and MBA degrees so it provided them with big subsidies to do so, to the extent that 75 per cent of its managers now have or are in the process of obtaining these degrees. Financial support has also been given to less senior staff to improve their qualifications.

Team-building and highly-competitive recruitment have become part of the company’s culture, and compensation has been tied to company performance to encourage employees to feel more invested in the firm.

All of these initiatives have helped HKBN to become the second largest and fastest growing broadband provider in Hong Kong – and made it an ideal case for broadening students’ understanding of the importance of human capital enhancement, Prof Takeuchi said.

Prof Takeuchi’s write-up on HKBN is available to educators and other interested parties through the Thompson Case Centre, which makes a point of offering HKUST business case studies for free and promoting them around the world.

More information about the case can be viewed at our Case Collection.

An article covering the interview with Prof. Takeuchi is available at the School's eNews