VetNX: An E-Business Model of Veterinary Services in China
VetNX is an e-commerce platform that connects veterinary physicians to pet owners in various parts of the world. The company is founded by a young entrepreneur who comes from a family involved in a pet food and health-care products business.
The primary objective of this case is to demonstrate the design and implementation process of an e-commerce startup business. The second objective is to introduce the process of establishing an e-commerce business in China and the challenges involved.
|Industry||Veterinary Services, e-commerce, customer services, technology, online shop, mobile app|
|Subject(s)||strategic service model, Information Technology, Operations Management, Startup, Family business, Marketing, brand building, Customer relationship management, business growth and expansion, pet medical and healthcare, infrastructure model|
|Geography||China, Qianhai, Taiwan, Hong Kong, Shenzhen, Australia|
|Page count of the Case||10|
|Supplementary Materials||Presentation Slides|
|Last Revision Date||21.08.2018|