DJI Innovations: Managing the Human Capital in a High-Flying Company
DJI-Innovations is an early-stage company that developed hardware and software for remote-controlled helicopters and drones. Frank Wang, the CEO and founder is an exceptionally bright and passionate young man who has seen his company grow rapidly. Such growth confronts him with human resource challenges that his engineering background has not prepared him for.
The case describes the situation and offers the following challenge to students:
If you were Frank Wang, what will be your strategy to manage its human resources to meet DJI’s challenges and needs during this critical growth stage and ensure that the core value of the company continues to serve as a driver of its competitive advantage?
The case provokes thoughts for factors to be considered in developing an HR strategy for a tech-based company in China.
It invites students to reflect on the following issues:
- How are HR issues different in a rapidly-growing tech-based company?
- How does a company culture evolve from being centered around a charismatic founder to a "professional organization"?
- How can "leadership" be encouraged throughout the company?
|Company/Organization||Dà-Jiāng Innovations (DJI)|
|Industry||industrial engineering, creativity, technology hardware and equipment, unmanned aerial vehicle (uav) autopilot systems|
|Major Discipline||Human Resource Management|
|Subject(s)||DaJiang Innovations Technology Co. , Ltd. (DJI), Technology, Company culture, Entrepreneurship, Human Resource Management, Industrial Engineering, Leadership, Manufacturing, product development strategy, performance-based incentives|
|Page count of the Case||16|
|Last Revision Date||05.07.2013|