Case Request Form

759 Store: Returning to Its Competitive Roots?

HBP Product : ST84
Case Author : Prof Ronald LAU
PublicAction Date : 11.12.2019


This case traces the journey of 759 Store, a chain store selling groceries and snacks in Hong Kong, from its inception in 2010 to 2019. After many years of rapid expansion, it began to experience difficulties amid a deteriorating retail business environment in Hong Kong. Management would need to rethink its business strategy and make major changes to turn the business around.

Learning Objectives

The learning objectives for this case are as follows:

1. Understand competition within the Hong Kong grocery industry with Porter’s Five Forces model.

2. Discuss how 759 Store could differentiate itself and its products.

3. Outline how and why the product offering differed at 759 Store over the years.

4. Identify the opportunities and challenges of operating an online business in HK.

5. Apply break-even analysis on how an online business can set minimum order values.

Company/Organization 759 Store
Industry Supermarkets, e-commerce, Grocery stores
Major Discipline Operations Management
Subject(s) Breakeven analysis, Logistics, product management, supply chain management, competitive strategy, Product differentiation
Geography Hong Kong
Case Nature Field
Page count of the Case 12
Teaching Notes 6
Supplementary Materials Case Presentation Slides
Publisher HKUST
Last Revision Date 01.02.2020